Amusement 360 Event

Event Statistics

• 128 Attendees – 60/40 split of existing operators and new startups
• 14 Hours of Programming – educational presentations, panel discussions, and interviews
• 17 Speakers – experts who shared knowledge with attendees during the event
• 26 Partners – the vendors who sponsor the event and help attendees reach their business goals
• 100% – the percentage of Amusement 360 attendees who would recommend the event

Event Focus – HERO

The family entertainment industry is about more than just making a profit. You create a place where people can celebrate together, escape together, and make memories together. You make a difference in people’s lives! And for this reason, you (and everyone who attended the event) are heros.

Communication is Crucial for Business Partners

Jenny Emley is one of the owners of High 5, a brand of bowling entertainment venues in Texas. Four of their five owners/partners are married couples: Jenny and Scott Emley, and Keri and Brad Little. With so much overlap between personal and work lives, it’s crucial for them to communicate clearly and be honest with one another. Sometimes that means stepping into another partner’s “lane” to provide critical feedback. All of them have worked hard on this communication, so they aren’t offended when this happens.

Generosity Can Be More Than Money

Kimberly Schilling, one of the owners at Creative Works, shared her passion about generosity. When people hear about generosity, they often think about donating money to a charitable cause. That’s certainly not the only way to be generous. She shared stories from multiple operators in this industry that illustrated how you can be generous with your time and your facility. In fact, when you have an “open hand” of generosity in your business, it often comes back to you in the form of revenue and positive press.

Local Media Is A Powerful Marketing Tool

Kevin talked about the importance of getting coverage from your local news media. This earned media can be a very powerful and effective tool, and he shared some interesting statistics to illustrate this. When a person sees a business in the local news, here’s the impact:

• 31% increase in brand recall
• 62% increase in brand interest (willingness to learn more)
• 75% increase in brand consideration (likelihood to spend money)

Make Your Staff Powerful

“The conductor of an orchestra doesn’t make a sound. For his power, he depends on his ability to make other people powerful.” Danny quoted Benjamin Zander, the conductor of the Boston Philharmonic Orchestra, in a presentation about personal growth. Leaders have an enormous and important responsibility. And if they focus on helping to awaken possibility in their team members, the culture will transform. And there’s nothing more fulfilling for a leader than helping other people grow, both personally and professionally.

A Properly Poured Beer Increases Your Profits

Food and beverage training is crucial to success, from managers to front-line workers. David gave an example of pouring a beer. Most people know that a pint glass can fit 16oz of beer, but that’s only when it’s poured incorrectly. A properly poured beer has 1 inch of head (aka foam) on top. This 1 inch equals 4oz of liquid. When you pour a beer with this 1 inch of head, you’re saving 4oz on every beer sold, which is a huge boost to your bottom line.

Testimonials

Here’s a small sample of the amazing feedback we received from attendees at the September 2024 event!